County Brandy's Form Imejipa Na County Has Now Created Over 300,000 Winners and Counting

What started as Kenya Wine Agencies Limited's first-ever national consumer promotion for the County Brandy brand has grown into something remarkable. The Form Imejipa Na County campaign has now surpassed 300,000 winners and distributed over Sh30 million in prizes since its June 2026 launch, and it is still running.

The latest chapter in that story belongs to Lilian Akoth, this week's Sh1 million grand prize winner. Like every other participant, her entry began simply: a bottle of County Brandy, a scratch on the label panel to reveal her code, and a dial of the toll-free USSD number 4599#. The rest, as they say, is history.

A Campaign That Has Resonated Across the Country

Ivy Kiarie, Brand Manager for Brown Spirits at KWAL, put the scale of the promotion in perspective. 

"Form Imejipa Na County is the first National Consumer Promotion KWAL has run for this brand and the numbers tell their own story. Over 300,000 Kenyans have won something through this campaign. That scale reflects how deeply County resonates with its consumers."

The reach is genuinely nationwide. Winners have come from Mombasa, Kisumu, Eldoret and well beyond, with county-level activations running across the full duration of the campaign and meeting consumers at the establishments and local markets they already frequent. That on-the-ground presence has been central to the promotion's momentum.

Lilian Akoth was joined at this week's prize collection by a group of winners spanning multiple categories. Laptop winners Edwin Mulongo, Friday Mutua, Martha Guhe, Quinter Adhiambo, Nicholas Ndunda and Kennedy Ochieng were all present, alongside pool table winner Mary Mwangi and phone winners Joseph Munah, James Mwangi, Eric Juma, Tabitha Akoth and Brian Okila. It was a reminder that the wins are spread wide and come from all walks of life.

What the Prize Structure Looks Like

The Form Imejipa Na County promotion was built around a prize structure designed to feel relevant and genuinely useful to the people entering it. Monthly grand draws offer Sh1 million in cash, with pool tables, phones, laptops and content creator kits also up for grabs. Weekly draws bring motor bikes, shopping vouchers and instant cash rewards of up to Sh10,000. Daily airtime prizes round out the offering through scratch and win on every participating bottle.

The campaign was designed to celebrate the resilience and entrepreneurial spirit of County's core market, the everyday Kenyan who is quietly building something, and the prize mix reflects that ethos. Cash to grow a business, a phone to stay connected, a content creator kit for those building their presence online. It is a thoughtful spread that goes beyond tokenism.

How to Enter Before the Campaign Closes

The promotion runs until 31 August 2026 and is open to consumers aged 18 and above. Purchase a 750ml or 250ml bottle of County Brandy, scratch the label panel to reveal the entry code and submit it by dialling 4599# on your mobile phone. Entries per participant are limited in line with responsible drinking guidelines.

County Brandy sits within KWAL's extensive portfolio spanning global beer brands including Heineken, Windhoek and Desperados, ciders and spirits including Kibao Vodka, Kibao Gin, Amarula and Viceroy, a strong wine selection and non-alcoholic options including Heineken 0.0 and Savanna 0.0.